Digital in Advertising

I find this NYT article about enormous changes in the advertising industry due to the digital revolution to be very telling. I think it demonstrates how difficult it is to change the way we think about media, but also how inevitable the rethinking is.

http://www.nytimes.com/2008/04/30/business/media/30adco.html?_r=1&scp=1&sq=telling%20the%20heavyweights%20they%20have%20to%20be%20agile&st=cse&oref=slogin